Wholesalers are buying point products manufacturer, and then sold to retailers, industrial users or non-profit organization, does not directly serve individual consumers, businesses, located in the middle part of commodity circulation. The concept of wholesale merchants of a previous name for now increasingly tend to be eliminated. As the name suggests, is to group after group of the wholesale purchase, and then made out a number of land grant. Can be seen that there is no business plan, the sale of goods is just a concept, and less management and control. Therefore, the "wholesaler", the general is the enterprise, with no service for the end-consciousness shopkeeper.

Wholesalers - show the most important features of wholesalers, retailers, marked by distinguished from one end of the connecting manufacturers, retailers join the other side. Compared with retailers, wholesalers, characterized by:
(1) has a large number of goods
(2) only a large number of sale, does not provide retail business
(3) The prices of the items to sell than to buy the low surface world.

Wholesalers - basic functions:
1, selling more effective. Wholesaler sales force to enable manufacturers to cost less to reach more small and medium customers. Wholesalers contact surface due to relatively wide, and often more than the manufacturer of the buyer's trust.
2, effective collection and distribution products. Wholesalers through a broad exposure to different manufacturers, in an efficient way to purchase, configure a variety of products; quickly the products supplied to retailers and manufacturers to improve the efficiency of customer's purchases.
3, product storage guarantee. Wholesalers have a considerable number of stocks, reducing the manufacturers and retailers, warehousing costs and risk.
4, provide transportation guarantee. Because wholesalers have sufficient inventory, can be quickly shipped, and provide transportation service assurance.
5, to help financial intermediation. Can provide customers with convenient financial conditions, such as allowing credit, but also that providers supply, etc. guarantee of capital.
6 bear market risks. Wholesalers purchase products, assumed the economic risks. Such as production and price changes in supply and demand risks, product transportation and storage of the risk, futures, and credit risk in the non-performing loans.
7, communication, production and marketing information. Suppliers and customers to provide information on competitor's products, services and price change information.
8, for retail services. Often help retailers improve the operation and management. Such as training sales staff, helping retailers establish accounting and inventory control systems.